Spona

Project context

B2B SaaS platform connecting companies with digital agencies. Designed the product end-to-end as it grew toward a network of 10,000+ agencies.

RESPONSIBILITY: End-to-End Design
PROJECT TYPE: Product Design
INDUSTRY: B2B SaaS / Marketplace
TIMELINE: 8 weeks

INTRODUCTION

Spona is a B2B platform built to connect companies with the agencies that can actually deliver for them. I came in early and worked across information architecture, user flows, and the dashboards both sides of the marketplace eventually live in. The constant tension was between a tidy enterprise SaaS experience and the speed agencies actually move at, and most of the design choices live somewhere along that line.

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